Logos are a visual representation of a brand that helps you stand out from the competition and create an impression on your audience. Launching a brand means investing in a logo design that is not just unique, but also reflects your business values and purpose.
Seasoned logo designers know how to mix creativity with professionalism, but logo design trends are continually evolving and repeating. As an entrepreneur, designer, or marketer, it’s a must to understand the latest logo trends, and 2020 brings with it a mashup of old and new ideas in logo design.
That said, while some fads catch on, others are either incredibly risky, requiring exceptional skills, or not worth trying from the get-go.
So, if you’re looking to invest in logo design, here are some trends you should follow and avoid:
First, let’s look at modern logo design trends that you should follow in 2020:
Logos are not entirely about icons. Instead, some are made up of different text and font styles. In 2020, typography trends will incorporate funky and daring text designs that will be the focal point of the logos.
That said, not all fonts make for an excellent logo. It requires just as much creativity as an icon to ensure the logo is unique and memorable. But the best feature about typography logos is its flexibility. You have the freedom to choose your style and numerous fonts to pick one that reflects your business ideals.
So, when designing a typography logo, you need to understand that it’s not all about letter and font style. You also need to make sure the overall look relates to your brand.
One of the 2020 logo design trends that are catching on is designers breaking the 2D barrier and incorporating an element of 3D through multiple layers and overlapping.
While the design is relatively simple with straightforward shapes and subtle colors, designers are trying their hand at creating complex logos that explore highlights, shadows, and more. The shadows and color gradients create a three-dimensional overlapping effect that viewers can almost touch.
Another way to incorporate multiple layers in your logo is to opt for shading, instead of bold colors, with semi-transparent layers. The result is much subtler than with colors but still unique and eye-catching.
A rising mobile design trend is top-quality illustrations replacing stock images. 5G plays a role here in helping UX/UI designers bring their products to life through artworks, adding a human touch to elevate the user experience and providing value to the users.
Different illustrations will take the stage in web design, with exquisite attention to details, customized characters, and more. It is an excellent way to grab the audience’s attention and stand out from the competitors.
Among the many popular logo designs, there is one that’s making a comeback from the 1930s: the vintage cartoon logos. In our fast-paced digitized world, cartoons are nostalgic, familiar, and relatable for every age group. They are expressive and straightforward, plus connect with the viewers on an emotional level, making them useful for communicating.
Thus, expect to see a lot more custom, vintage, illustrations as 2020 progresses.
Minimalism and geometric logo designs are trendy among designers. But geometric framing is its subtler variation that offers a grounding influence of geometric shapes, without diminishing visual appeal or meaning behind the logo.
Unlike other geometric designs, it doesn’t rely solely on geometric shapes to communicate your business values. Instead, it frames other imagery that represents the brand, giving you the flexibility to create a range of unique logos.
The use of negative space allows designers to creatively cram a ton of meaning into a small logo design, without affecting its aesthetic. It is one of the graphic design logo trends of 2020 that will continue to evolve and rise as the year progresses.
Negative space designs provide designers a freehand to twist and mold the logo in an array of artistic styles. Plus, since negative space blends with the background, it allows the background to be a part of the design.
On the other hand, it also adds a pleasant surprise for the viewer when they discover a hidden image within the big picture.
A logo that brings out a smile is likely to be more memorable than any other. So, negative space imagery is a trend that sure to grow in 2020. If you’re trying out negative space designs for your logo, aim for more meaningful representation that will make an impact, such as the arrow in Fed Ex.
Traditional minimalistic designs take on a modern spin in 2020. The evolution brings forth logo designs that feature the less-is-more ideology with a bit more warmth and humor, contrary to the standard practices of minimalism.
Minimalist logos are reduced to a visual aesthetic, which allows them to adapt to a range of backgrounds, providing logo designers creative freedom. That said, the trend isn’t for every brand. If your brand isn’t fun and creative, then playful minimalism isn’t for you.
Line art logos are versatile, timeless, and among the logo design trends of 2020. It provides designers creative freedom to explore different facets of graphic design. From retro pin-striping to geometric line drawings, suggestive gestures, and more, they can craft logos that are elegant, flexible, and adaptable to any background.
With the endless possibilities at hand, you are sure to find logos that match your brand’s tone, personality, and values.
Connect the Dots
Connect the dots is a sort of variation in the line art design trend. It is one of the trendy logo designs, rising in popularity due to its simplicity.
The design incorporates a series of dots connected by lines to form an overall image. It is a versatile trend that can be interpreted in various ways. But as the building blocks (line and dot) and the typography are relatively the same for every logo, the design appears somewhat similar
The trend is most often used for tech, medical, and HR industries. That said, the design may seem trendy in the early days of 2020, but it may burn out in the coming years.
While logo designs have their rules, they are not as restrictive as it may seem. One of the trendy logos designs that are catching on in 2020 is the chaotic arrangement of letters.