With time, the strength of social media has multiplied, and the stats provide speak for themselves. If we talk about Facebook, research shows that the platform has 2.80 billion active monthly users. Not limited to that, the number of users that visit Facebook daily is around 1.84 billion. These figures are from only one platform; many others are there also.
A few years back, businesses would ask questions like, "Why we should go with social media?” In contrast, today, this question is asked in a different way. You’ll find businesses asking: How to utilize social media platforms effectively? or How can we hire a dedicated social media graphic designer?
It started as a trend, but now it is a vital aspect of every business marketing strategy to establish a presence across digital media.
However, many businesses, operating on a small scale, leap into the social media world without a concrete plan or approach. If you don't want to be the same, figure out the steps in this article to create an actionable social media campaign.
It will guide you from scratch to the destination where success is waiting for you desperately. What to do and how to do everything is part of this write-up.
So, let's dig into the seven practical steps for creating a social media campaign that yields results.
What you want to achieve on social media should first take place in your mind before anything. Having a digital business image is prevalent, but starting only for creating social accounts is not what is meant here. While writing the mission statement, extract the point you think are the campaign contributors to your business success.
If it sounds confusing, flip the bottle, and think about the problems you seek to solve. Do you want to increase sales, expand the community, promote the brand, or any other thing? It will surely help you to light the way ahead.
A clear picture then will take place, defining goals to achieve. And this way, you begin to write an effective mission statement, consisting of objectives with precise description and telling a way to achieve them. The more time you spend in evolving the strategy, the more specific and finely-tuned your goals will become.
It acts like a high-level map which you zoom in to see the paths and hierarchies required for the social media campaign. This building block serves as the foundation for the upcoming steps.
Use S (Specific) M (Measurable) A (Achievable) R (relevant) T (Time-bound) principle while setting goals and success criteria of your social media campaign, along with the tracking of these definitions.
It will help if you divide goals into small fragments. It will allow you to document them easily and attach metrics to them for measuring progress. Identifying the right metrics is crucial as your whole social media marketing journey relies on them.
If your target, for instance, is to generate more leads, how will you define the SMART success criteria?
Leads Numbers: You will mention an exact figure you want to generate, specific to each social media platform.
Metrics for Content: For gaining the understanding of the best performing content, analyze the type of content like images, designs, illustrations, and more to track their performance.
Data Analysis: It will help you anticipate the impact of your defined goals in the long term. Determine content, campaigns, marketing effort, social platforms, and other factors to gain leads and transform them into customers. Besides, you can also improve the return on investment (ROI) with the data analysis.
As soon you define the goals smartly, attach metrics to them, and track their performance accordingly, the puzzle starts to solve, and your campaign for social media starts speaking the language of success on paper.
You probably know everything already, but conducting research related to the topic always pays off. You always need more and more information about your audience to understand liking and interests, which comes from the homework.
Fortunately, it is not complicated, like finding a needle in a room full of darkness. You can interact with your audience directly. You can run polls on Twitter, LinkedIn, and Facebook to see how users react and describe their opinions. Besides, Google Forms is also one way to do the job – you create short surveys and circulate them through the official business email.
With all these methods, you study the audience behavior and analyze the factors they demand from the brands or show interest. It gives you the notion about streamlining your content with the audience’s identified interest to meet both ends.
Here comes SWOT analysis. We want to see what our competitors are doing on social media, and what is working for them, and what is not. It can assist you in creating some targets for your campaign. For instance, performing S (Strength) W (Weaknesses) O (Opportunities) T (Threats) analysis on a competitor reveal where he is standing with strength and his position is weak. You may conquer the territory where rival seems weak and build your empire to rule and gain a dominant position.
In this planning phase, mark days on the calendar to schedule the posts and content delivery. You can set some days when you will post the creative copy and messages to attract the users, while on other days going with publishing the content on social platforms. It will allow you to outline each day, week, and month, which you can follow to be consistent in your social media marketing campaign.
Businesses often think that their competitors have some secret to maximizing their productivity. However, there are no secrets but tools. Without tools, no business can achieve prominent success. Having the right social media management tool in the arsenal reduces your manual efforts and increases productivity with automation. Scheduling a post is one benefit you get from the management tool. The calendar you created earlier comes into action here. Align the scheduled post in the tool with the designed content calendar.
From time to time, perform statistical analysis to see how effective the campaign is going. In this process, you can find what kind of posts are not doing well and which content is surpassing all previous records. With that information, you can quickly formulate ingredients, turning the elements in the next campaign.
Analysis may not be the part of every social media campaign, but helpful to gain insights. The primary objective is to sync all social media activities with the marketing plan. And to obtain more leads, clicks, and customers, we must not forget our final destination.
In essence, the guide's purpose was to ease the creation of a social media campaign. It is not tricky to put everything together and manage. If a business adheres to the steps, as we mentioned above, they can effectively play this game, eventually outperforming competitors and coming forward in the league.
When you set the SMART goals, you ultimately set the curve, inclining upwards.
Lastly, If you still want something more actionable and want professional graphic work, check out unlimited graphic design services for your social media campaign from Designster.