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To build a brand image, graphic design plays an essential part. Designers with an aesthetic mind charge your business visuals with creative designing and build its reputation. However, everything holds some rules and principles to provide the right direction. In the case of graphic design, the notion is the same. A designer has to follow some principles to create professional and appealing visuals.
A building only stands for long if the base is strong; so do the designs. They only get attraction if all elements are placed according to the design principles. Everything stands on a design foundation, from custom illustrations to modern logo designs.
Non-designers or newbies consider designing only from the creative perspective. They include so many things like different fonts, too many colors, etc., without knowing to achieve the attraction. But what happens is the opposite. The design looks cluttered and messy. While the attraction it gets does not do anything positive for the brand.
To be professional in designing work, you must learn and understand design principles. And for that, you don't have to go anywhere else; this blog will highlight the elementary principles to let you craft a visual without mistakes.
Any professional graphic designing is subject to a balance. In other words, each element you incorporate into your canvas has some weight. Combining items like text boxes, colors, pictures, and patterns give birth to a design. Being a designer, it is necessary to balance things to get a high money balance.
I don't mean distributing pieces equally and the same in size from balance. Balance can be attained in two ways. One is symmetrical. It means that you divide elements equally on the left and right sides of the canvas. While in the asymmetrical design, you use colors, shapes, and contrast to give a flow. It varies on the client’s requirement to decide on a balancing approach.
A client often comes with feedback, saying, "it is not popping out.” Now basically, they want to say that add more contrast to a design. Obviously, they are not technical but being a designer; you must have the skill to extract the real meaning from their words.
Coming back to contrast, it comes into use to differentiate the elements and put emphasis on a particular area. For instance, if there is something that you necessarily want your viewers to notice, you change the contrast of that area. Crafting a creative graphic design is not possible without managing the contrast. If your design lack contrast, then elements will look dull and unattractive.
As you used to study in geometry class, scaling refers to making things bigger or smaller. It is connected with balance. Bigger is better may sound great in other worlds but not in the graphic world, at least not all the time. Many times, small items grab the full attention, and big ones no one notices. Design illustrations with small visual elements can also convey a message effectively.
Again, referring back to balance, hierarchy is all about giving more weight to the items with a higher priority. Brands use this technique to pull the viewers' attention to the main essence of online graphics. Employing bold and large fonts and putting messages on the top and under any shape are some of the ways to achieve visual hierarchy.
How graphic elements are placed on a page defines the alignment. Majorly there are three types of alignment; left, right and center. If not aligned properly, even the best graphic work looks worse. The level simply drops, and your design stands nowhere. Instead of impressing your viewers, you waste your efforts and time and face embarrassment.
So, follow the alignment principle to become the principal of the design domain.
Don't get this word wrong; negative brings positive results to your design. It is also known as whitespace. Give your elements a suitable space to breathe and catch the eyes.
If everything is placed tightly close to each other, a user will find it difficult to navigate things. Therefore, elements that have a high priority should always be placed isolated. Follow the less is more mantra and keep only relevant graphical elements in your design with proper spacing.
Every design illustration came into existence with an aim. Therefore, you must know what thing you want to make most prominent among all. It becomes even more important when your design has a CTA (Call to Action). That is the main thing for which you make all your effort.
Before getting your hands on your computer, order elements in your mind to create the picture, then change its reality and bring your imagination into digital format.
Well, for the basic understanding, consider putting the important piece in the center where it can get easily noticed. Also, use a bold font, attractive color, and geometric shapes to attract attention.
When an element looks different from the rest, a human brain easily picks it up and cuts off the connection monotonous.
Employing the same elements multiple times comes under repetition. It can be regular or irregular. This brings unity to your design illustration and makes a relation between elements to establish a rhythm. Repetition also helps to establish flow and consistency.
The domain of design is so big. The principles mentioned in this blog are simply stepping stones. However, implementing them can surely benefit newcomers in the long run and bring success to their design projects.
Besides, studying senior designers' work also helps to understand these design principles. You can see how they manage to structure graphics and highlight important areas. Even without knowing design principles, you can do graphic designing. But that work will rely on intuitions and a hit-and-miss approach, and we cannot say such a person is a professional designer.
Creating something appealing always takes strategy, research, and defined steps. Also, when you know what you are doing and how to do it, you save enormous time and can onboard multiple projects to earn more. So, practice more with these design principles until you master them and make your work shine.
Lastly, if you are someone who wants to level up in the business by incorporating appealing and professional graphics, get in touch with us. We offer graphic design services on a monthly flat subscription fee.