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Boost Your Brand’s Image by Understanding Color Psychology

Jul 27, 2022
Boost Your Brand’s Image by Understanding Color Psychology

Colors hold power to twist the mood and change emotions and feelings. Our outfit is the best example to understand; a dull color dress does not show any excitement and seems normal, while bright contrast reflects that a person is going for a party, picnic, or some fantastic activity.

Typically, multi or bright-colored things emit the feeling of happiness and excitement. For instance, a red rose is considered the symbol of love, and dead brown petals show depression and sadness. Our mind is highly reactive to colors and visuals than text. It interprets meaning much faster from colors subconsciously and derives feeling from them.

The dominancy of color also prevails in the business and marketing domains. A brand with the correct color palette can beat the competition. Brand design services with their professional designers blend color psychology in design for marketing and branding. Conversely, building a brand without understanding colors is like diving in the ocean without knowing about swimming.

Colors are the brand expression to the audience and significantly impact the outcomes. Also, they should be matched with the niche to create a sync between what you show and what you do.

This article will unfold the color psychology understanding in marketing and how it boosts the brand image. First, let's start with the color psychology definition.

Color Psychology

It is the field of study to understand how colors influence any graphic design work and develop meaning. Talking about the brand, the focus is on extracting the impact of color on a consumer's mind, their purchase decision, and overall satisfaction.

Besides, when it comes to designing advertising material or creating a marketing campaign, it becomes vital to attract more audiences with the right colors and vibrance. Therefore, professional designing services adhere to color psychology and industry-defined principles for creative designing.

Now, after grabbing the color psychology idea, let's see what color theory is.

Color Theory

We learned that colors could swing human behavior, but there is more to know. And that is color theory. Color theory is the foundation on which professional graphic designing stands.

It acts as a baseline and guides graphic designers on how to combine different colors. Then, knowing the principle, graphic designers can create jaw-dropping logs, webpages, and other visuals.

In addition, there are four principles we want to share with designers as experienced graphic designing agency.

Select Color Appropriate to Brand

As we stated earlier, that color should be synced with the niche. For instance, hospital and medical-related services use red color for their visuals. You can barely see any healthcare-related design that does not contain a red color. It is because a red contrast signals a human mind for alertness.

Different colors emit a different signals to the human mind. We will discuss the colors’ psychological meaning later in this article.

Develop Brand Personality with Color

Similar to a person, a brand also requires personality to show. A good personality becomes memorable while bad… you know what I mean…

Because of emotions, certain emotions in humans get activated and impact their decision. So, activating the right emotion in one through brand personality is paramount for design service. And for a dashing personality, you can contact Designster to look appealing to your audience.

Appeal Audience with Brand Colors

A graphic designer needs to understand the demographic of the audience when working with visuals. And picking colors is where great attention is required.

Also, different regions interpret different meanings from the same color. So, graphic designer realizes what will go best and where to move in the right direction. Here, considering buyer persona is essential to achieving traction because colors are also associated with genders.

Create Difference in the Competition

In most cases, a brand is not alone and has competition in the industry. Everyone wants to attract more customers, but they often neglect color importance and push all their work to create services, which is a mistake. Please don't take us wrong. Providing the best to your consumer is paramount, but others are doing the same. So, how can you be different? Let it be with visuals.

Choose colors by doing surveys and identify where is an opportunity to be different.

Psychological Meaning of Colors


Happiness, optimism, fun, positivity, sunshine, and intelligence are some of the feelings that yellow emits.


If you want a calm and soothing effect in your brand, then you cannot go wrong with blue. It offers relaxation and coolness to people.


If you want to show warmness and heat in your brand, consider including an orange color. It resembles the sun's fall and fire and pulls the viewer's mind to the warm side.


A highly reactive color that triggers emotion, both positive and negative. On one side, it expresses love and affection, while danger and risk on the other. Alternatively, it also symbolizes leadership and power.


Thinking of purple color immediately brings some luxurious feeling inside. So, if your brand is related to apparel, cosmetics, and fashion accessories, then using this color will be an excellent option to consider.


The green color is associated with peace, serenity, earth, ground, and quality representation. Besides, using this contrast in NGO logos is also effective.


For elegance, premium, and simplicity, white does the best job. It offers subtle ways to shine as a brand.


Black powerfully defines sophistication, elegance, masculinity, luxury, formality, and darkness.


The very first thing that comes to mind when thinking of brown is chocolate. The sweet and caramel flavors flow into our' mouths. Apart from that, earthy, rugged, and exterior are also subject to brown for better representation.


Pink comes from a red family and is considered a feminine color. However, to express love, affection, and care, pink come into use as an alternative.

There are many more colors to cover, and the meaning we have defined are not fixed but are commonly used for a particular expression.

When clients come to us, we grab their vision first and match it with the right colors that go perfectly with their brand name and industry.

To Conclude

Business success is the translation of effective marketing. If colors are picked correctly, a brand message gets a boost and reaches the audience much more quickly and effectively.

If you are an entrepreneur launching your brand and wish to create impact from visuals from your very first move, then your wish can come true with Designster.

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