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How to Design Unique and Unforgettable Infographics

Jan 22, 2021
How to Design Unique and Unforgettable Infographics

The digital world has undergone significant transformational changes since its inception. It has expanded its reach across borders and nationalities and opened new doors for businesses to generate capital. This has benefitted the graphic design industry tremendously, which has capitalized on online trends. Multiple visual design elements include the creation of logos, flyers, and business cards that will enable online users to gravitate towards the business enterprise. The one graphic design element that tends to get overlooked in the business world is the establishment of infographics.

To put it bluntly, infographics are the visual representation of knowledge, information, and data whose purpose is to present its information accurately and clearly. Effective Infographics are a required feature in the marketing and designing world. In order to create an infographic, the designer must invest his time and resources in research and analysis before he can execute his project. It provides its content through illustration, pictures, and charts with minimal texts. This makes it a more visually driven element of graphic design. The viewer will judge your infographics more on how it looks than its information initially.

The infographic process is not necessarily challenging, but you have to execute it flawlessly with zero errors. The presence of anyone mistake in an infographic design will render your plan inadequate. If you have zero ideas about how you can make an infographic for yourself, it’s time you started learning right away by looking at other designs.

You can find plenty of infographic design inspiration within the digital world. We have made it our purpose to fast track this process for you and the idea of a step-by-step infographic creation process so you can make an infographic that meets your satisfactory standards.

How to Design Infographics

The duration of the infographic process is a fact-based one. This means you have to refer to credited and accurate information online to back up your data and statistics. Infographic designs may be a bit challenging, but they are quite rewarding in the end. Some of the more prominent ways you can create an infographic for yourself are as follows.

Step I: Plan Your Infographic

Before you can begin your infographic design, you need to develop an idea of what your infographic needs to be all about. What is its purpose, and how will it provide answers to the questions in the minds of the viewers? It would prove beneficial to work out a game plan that allows the infographic to communicate with your target audience. Your competitors may already have taken the lead in this aspect since the competition tends to hire experienced infographic designers to carry out their plan. In a best-case scenario, you may already have the information for your infographics in your arsenal. You can refer to your blog posts or eBooks for your infographics. If you do not have such platforms in place, it would be best to start there, especially since they will benefit you in the long term.

During your planning for the infographics process, it would be wise to ponder the following questions with respect to your audiences.

What are the issues and challenges would they face?

What mechanism can be put in place to answer their queries?

Would they be experts or beginners pertaining to your content?

What are the design elements like colors and fonts that would appeal to them?

You can invest some of your time to answer these questions so that you may understand the kind of infographic layout that would be best suited to cater to your target audience. Remember, always have a list of questions in your mind. Doing this will clear your infographic ideas and objective.

Step II: Collection of Information and Data

The creation of the infographic process revolves around the investigation, research, and due diligence. You need to refer to credible resources and statistics that offer a plethora of evidence and statistical backing for your infographics. You also need to cite your sources as proof below your infographic. Doing this will make your information be seen as trustworthy by your viewers. This part of the infographic process is the most time consuming one.

This is because it is not an easy endeavor to collect information from the online realm. In the fake news environment, it has become increasingly tricky to determine what is fact and what is fiction. Some dubious sites pretending to be qualified sources present their own version of facts detached from the mainstream ones. This ends up harming the entire infographic design in which the recipient of such information will pay a hefty price.

The best technique for collecting legitimate statistics online is by going through many sources and analyzing them until you have a fact-based standard informational content corroborated by the majority. Use the search engines to gather your data. Utilizing search engines such as Google will give you more infographic ideas, considering that the information’s content is diverse. This is the most long-term part of your infographic creation process, which is why you need to demonstrate patience during its duration.

Step III: Modifying Your Infographic

After gathering your data, the next step is to start tweaking and altering it for your audience. This mostly deals with lessening the infographics’ textual aspects so that your audience does not feel overwhelmed by the ocean of content. This process also requires the manner in which you can grab attention from your audience at first look. If you can identify your hook and magnify its reach, you will be able to hold your audience’s interest, who otherwise do not bother to give a lot of their time to informational content.

Factors of an effective infographic may include something surprising, shocking, or anything emotionally charged that might connect with your audience. Personalizing the infographic outlook in a way that makes it relatable to the audience will be a positive outcome for your business. Adding appropriate colors and fonts is key to giving you leverage over your competitors. Just ensure that all the essentials are limited and not overdone.

Step IV: Layout Decision

You will have to figure out the role of your infographic in this phase after you cover your research and modifications. Doing so will give you some clues on how you want your infographic layout to look like. You can ask yourself a plethora of questions before implementing your layout.

What information do you want to convey to your audience?

Which options are the most appropriate for them?

What kind of trends can they relate to?

Should I provide them with an entire overview of the process?

Should my layout be entirely different from my counterparts?

Once you answer these relevant questions, you will confirm the kind of layout you want for your infographic. Some of the more popular layouts include timelines, graphics, flowcharts, and side-by-side infographics, tables, and simple lists. You can investigate all types of these layouts and narrow down to which ones mirror your infographics’ interests more. You can use anyone you believe will drive your audience’s interest. Just avoid implementing a layout that your audience will struggle to understand. If they cannot understand the information you are trying to share, then your decision will cost you your entire design.

Step V: Designing Your Infographic

This is the final step that you may have been dreading. But once you have followed through on the previous actions. This one will be much more convenient for you. You just need to focus on a few elements, like the choice of color schemes for this portion. Tools such as coolors and adobe colors are ideal for this process. You just need to ensure that the color scheme you select is consistent, vibrant, and engaging. Then it would be best if you positioned your information pieces in areas where they will be most visible and noticeable. You can arrange them in a visual hierarchy for representation. Finally, you can come down to incorporating the imagery part of your infographic design. The images you use must be relevant and connected to the content of the information. If the two are not mutual in content, then that will confuse your viewer. The imagery must also complement your color scheme. When all the infographic elements work together in a unified force, they will be most effective.

Usually, businesses opt for the services of an infographic designer to facilitate their business goals. They don’t have the tools or expertise to carry out its materialization. However, you can succeed on your own if you adhere to the mentioned steps. Once you get the hang of it, you will face no obstacles.

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