As an entrepreneur, the most effective way to get in touch with new clients is through email. But not many people realize that you need to design a newsletter for your email marketing.
According to the survey conducted by Statista, email users approximated 4 billion in 2020. This number is likely to reach 4.4 billion by 2024. The same study indicates that more than 196 billion emails are sent every day.
When you think from a client's perspective, they are more likely to respond to a professionally drafted email rather than a social media post. As more and more companies are starting to market heavily through social media platforms. The space for email marketing has widened more. In email marketing, there is immense potential, but the implementation has to be effective. Let everyone else go to social media while you elevate the marketing process via email marketing.
Unfortunately, most of the entrepreneurs cannot make the most of this opportunity due to the lack of ability to design a good newsletter. You can hire newsletter designers who can help you write the best of newsletters for you, but if you want to try and write one by yourself, here are few tips through which you can write newsletters to boost your email marketing results.
These few tips about your newsletter design will help you enhance it. However, if you are still unsure about designing your newsletter, you can look for a newsletter designer. However, you might think that the hiring cost of newsletter designer will be a burden and increase overheads. But trust me, it would be a vast elevating step in your business's success.
Think about an article that does not have an engaging title. Would you want to click and read it? Probably not because it is not enticing enough to grab your attention. The same thing is applicable in the case of subject lines. It is the making or the breaking point of your entire email campaign.
Good subject lines are the very first reason why anyone would be checking your email. Also, it ensures that recipients of the email do not report it as spam.
There are a couple of things you can do to ensure that your subject titles are interactive. First things first, keep your subject lines original. Secondly, try making your subject lines that work well on the devices. Moreover, don't hesitate to use emojis in your subject line. A little bit of creativity might help you land a good client.
A long and complicated layout is not going to get you anywhere. Adding unnecessary things would overcrowd your email. So, it would be best if you try to keep it as simple as possible. Also, it's a good idea to draft all your ideas first before sending out the email. That way, you can have the best idea in front of you, eliminating any needless distractions.
Additionally, you would want an email that looks good on mobile devices as well. As more people check their emails on mobile devices, you need to choose a template that can resize the content and images as per the screen.
When you write a newsletter, make sure that you don't add irrelevant things to the topic. Your goal should be to get your recipients out of their inboxes to your websites. And that is why you must keep your text short and simple.
Your text should be no more than 200 words as it can help you have an excellent click-through rate. Moreover, try not to add the same information again as the reader might not get ahead.
There are a few methods to create your text effective. It would help if you always started with a great headline. Avoid adding too many promotional materials. It would also be best if you focus on what the viewers would be benefitting from your services. Don't just write about your services but write about how it can be beneficial for them.
Colors are an essential element of your newsletter design. They are aesthetically pleasing and plays a vital role in brand recognition. Colors can be an excellent choice for eliciting the feelings of the readers. Colors like blue and green are a symbol of peace and harmony. Whereas colors like brown and black show a much more luxurious look. There is complete psychology behind it.
Choosing the right color for your newsletter should not be based on your likes or dislikes. Your brand identity should be aligned with the color. Also, the colors you choose should enhance and strengthen the essence of your brand. Once you have the right colors, it's time to move on to the fonts.
Typography plays a crucial in the marketing and branding of your business. It's the same case with email marketing. The fonts you select will have a significant effect on how people will perceive your newsletter. If you overlook the typography part, it can significantly impact your campaign.
The font on paper is not the same as the font on the screen. A few fonts do not exhibit well enough in pixels. Please pay attention to this and keep it in mind for your long-term emails.
Try being consistent with your fonts, so it presents a good look. It would be better to use the same fonts in your email newsletter that you use in your product's branding. That way, it will be helpful with your brand recognition.
There is a famous saying that most of us have heard; “a picture is worth a thousand words.” If you cannot deliver a message through text, then you should use good images instead. Images can help grab the reader's attention.
However, it would help if you were careful not to fill your newsletter with pictures only as people might label it spam. There are many sites where you can easily find free images, such as Unsplash, Pexels, and many more.
Images can help viewers connect with your email's material and hold their attention on the appropriate part. So, if you're utilizing pictures and images, ensure that you select the appealing images that are bright and concise.
Most businesses don't take into consideration the people worldwide with visual and hearing disabilities. But over the past few years, many businesses are now prioritizing the need for accessibility. It is a good practice and can help you increase your audience.
A good way to build accessibility into emails is through using alt text so that readers with disabilities know what they are looking at. Also, use accessible fonts at a large size and try not to use walls of text.
The one thing that matters the most is attracting people through your newsletter design, which is vital for getting subscribers to respond to your call to action (CTA). In your newsletter, ensure you build a clear call to action.
Though email marketing can be an excellent way for brand recognition, there is a much better opportunity to engage the recipients. Add a link or a button that can take your reader to the page where he can make the purchase or learn more about your brand. Guiding the reader to the final stage is very important; otherwise, all your work and efforts are futile.
Lastly, when you are done with the newsletter, you test it out better before rolling it out. Your email should be able to work well with all of your clients. A quick and convenient way to test your email newsletter design is to send a test email.
A test email will help you see how your newsletter looks like on all of the devices. That way, you can make the proper amendments before sending out your emails.
Email marketing is significant for any business. It allows you to develop interactions with your existing clients, prospects, and even previous clients. It's the only opportunity to talk to them directly, keeping in mind their convenience.
Nevertheless, in the digital era where changes and new trends are coming in every day, your business would need to adapt quickly. And with the help of the newsletter design tips in this article, you can have an effective email marketing campaign in no time.
Speaking about your marketing campaign's effectiveness, Designster is here to help you make the most out of your marketing campaign. Our team of experts in designing and digital marketing can help elevate a business. Let's collaborate and work together in taking your business to the pinnacle of success.