When you are in a business or kickstarting your entrepreneurship, it becomes evident you cannot launch your business on your own. Especially when it pertains to the digital sector. You need to create such a brand that you can inject it into the online hemisphere and convert your users into clients.
If you have a project hovering on your head with a due date in place, then you know it in your heart you need help. This is where the role of graphic designers come in. They have the tools and elements required to walk you through the entire graphic design process. All it requires from your end is productive communication. Securing the right kind of designer is a tricky process but an essential one. Only he has the ability to materialize your graphic design project ideas.
Graphic designers come in various talents and skills. If you finally one that is the perfect fit for you, all that is required from you is to connect with him efficiently to establish a form of trust.
How to Work with A Graphic Designer
The graphic design communication procedure tends to vary pertaining to what kind of graphic designer you have selected for yourself. If you hired a graphic designer you admit to having the ideas but not the skills for its construction.
Also, you are clueless when it comes to the needs and requirements pertaining to your project. There is no shame in admitting you require assistance. It is a common phenomenon that a majority of entrepreneurs share
If you are experiencing obstacles conveying your ideas to the client here are some tip to help you with the following.
1. Elaborate Your Rules and Expectations
Before you initiate your project with your graphic designer. You need to hold a meeting with him where you can both sit down and interact with one another. Use that moment to explain to him your expectation and clarify anything you think he requires. You need to put him up to speed with respect to your deadline, project scope, and final product so your graphic design creative process can run swimmingly.
In the technical aspect of the communication process, you need to have a direct connection link where you can have a back and forth with your graphic designer as to which version and modifications your product requires. It is crucial to hash out all the important things when it comes to your project.
All in all, be upfront with where you are at. It is incumbent upon the graphic designer himself to pursue communicating with design clients to make their own jobs smoother.
2. Convey Your Ideas Visually
Even if you have no inkling as to what you want your design to look like from the coloring to the width. The preferable route to take is to collaborate with your designer is to show them the kind of images and designs that would ultimately inspire your final vision.
Researching different brands and images is the best way to brainstorm your own ideas. Just know that you should always copy these ideas. Just take some influences and share them with your client. If your graphic designer can absorb all the styles, colors, and images you are focusing on, he’ll get a better idea as to what you want in your project.
3. Don’t Make A Replica
It is imperative that once you find inspiration in some Graphic Design Project Ideas and other such imagery, you need to ensure that your designer does not make your exact replica or copy of the design.
This will render you and your graphic designer to copyright infringement issues. You need to upgrade your communication with your designers otherwise you will offend his sensibilities. You need to establish a professional sense of trust with your designer in the sense that he will have the authority over your graphic design creative process.
4. Say No When Required
You need to be careful where you stand with your design ideas. If you do not like an idea pertaining to the project, then you need to convey with your designers through effective communication. What your designer avoids is as vital for your project as what the designers includes in it.
Do not lash out or engage in any diatribe with the client. If you do it will reflect badly on you and the designer may end up giving up on collaborating with you in one way or another.
Your graphic designer knows nothing about the project except what you tell him and what you expect of him. A direct line of contact and efficient feedback will help you relay what you want to be removed from your project or added.
5. Use Terminology Conveniently
This is crucial during the graphic design process. You need to utilize the design terminology correctly when working with your graphic designer. If the terminology is used improperly it can cause serious problems.
Using simple language such as “Could you please decrease the usage of “A” and “S” in the first word” is much simpler than saying things like “Can you readjust the first word?”. This will negatively impact your relationship with your designer who will wish he could walk away from the project altogether.
The main point is, respectfully engage with the client in the right way. Remember he is human as well and you need to approach his sensibilities with respect.
6. Abide with Turnaround Time
The turnaround time that the graphic designers provide you with needs to be respected. Telling them to construct your project immediately or as soon as possible is not only unrealistic, it’s downright rude. You need to understand that graphic designers already have their hands full with an abundance of other projects they have to deal with. The graphic design creative process takes time. This is why it’s the epitome of immaturity to expect your designer to drop everything and focus on your design only.
When you are collaborating with the designer, respect their turnaround time process. If you maintain patience and assure them that there is no rush or pressure on your part, they will be naturally receptive and work diligently on your product to give you the project you deserve.
7. Focus on Issue Instead of Solution
The Graphic design process is not an end in and of itself. It is a long-term process in which the project is embroiled in a constant back and forth between the designer and client until the necessary editing and modifications are made. The process only finishes when you arrive at the final destination where both parties are satisfied with the project’s finalization.
When you are requesting your revision with the designer, the best approach is to exchange ideas to help him understand the issues pertaining to your design. It is not necessary to offer solutions. You would be perceived as usurping the designer’s creative pride. It does not hurt to accept some of the designer’s decision making even if you were expecting something different as long as it is minimal. For example, you hoped your header image was cerulean blue but it turned out to be lime green. You need to place enough trust in the designer to know he may have legitimate reasons to make the header lime green.
You can relay your solution to the client if you like, but if he gives you input as to why the final product is better, you need to respect it and trust his judgment.
8. Explain Your Reasoning
The worst thing you can do when interacting with the client is by looking at their design and outright rejecting it. This breaks a sense of trust and spirit of the designer who has invested a lot of time in constructing your project. You need to empathize with the designer always.
See it from his point of view. Just relay your reasoning behind the modifications only if they are necessary. Fixing and editing all part of the graphic design process. It’s not to say you cannot address some of your concerns with your designer. You just need to express yourself reasonable instead of immediate rejection.
Graphic designers are artists in their own right. They have the skills and ability to amalgamate different shapes, colors, and texts to create a visionary piece of art digitally. They make it their priority when it comes to communicating with design clients. It is incumbent upon you as a design client to be receptive to their input and establish a cohesive and friendly relationship with them in order to get the end result you need.